about the Founder

Gjyri Helen is not just the architect behind BEACHY by GHWERP and SoYou by GHWERP; she's the heart and soul. Her deep-rooted expertise in leadership, editorial and marketing isn't just academic; it's a lifelong passion for people, communication, brand building, aesthetics and style, translated into every brand touchpoint. Her unique strength lies in her holistic approach, bringing a dynamic blend of strategy, content and genuine personality, all wrapped up in the unmistakable BEACHY charm.