Gjyri Helén Werp

Gjyri Helén Werp, the dynamic founder of BEACHY and SoYou Media, has consistently demonstrated her prowess in the world of media, brand building, and content production. Her diverse and impactful roles have ranged from leadership positions at renowned organizations such as Aller Media and Egmont to the innovative development and transformation of magazines and websites. With a distinct flair for style, digital and social media strategies, Gjyri Helén’s expertise has paved the way for brands like ELLE Decoration and KK to thrive. Beyond her media accolades, Gjyri Helén also has a political communications background, having served as the Head of Communication for Norway's largest political party. Moreover, as the Director of Brand and Communications for Norway's preeminent printing house, she's honed her skills in overseeing comprehensive brand strategies and ensuring clear, coherent messaging. Through every venture, Gjyri Helén combines her deep knowledge of both traditional and digital platforms with a passion for crafting compelling narratives.

ABOUT BEACHY

Your Companion to a Chic Lifestyle

Welcome to BEACHY, where the breeze is always cool, and life is just a tad more vibrant. We’re not just about looking good but feeling good – and that’s why our trendy jewelry doesn’t just shine, it tells a story with every handpicked gemstone. But BEACHY isn’t just things; it’s experiences. Join Gjyri Helén on sun-kissed getaways to places like the Italian Riviera or Moroccan shores, blending the joy of beach workouts, hiking, yoga, surf, and cultural exploration with the warmth of companionship and unforgettable memories. So, come along and make some stories with us!

SoYou Services

Discover SoYou by GHWerp - A Fusion of Creative Expertise

Welcome to SoYou by GHWerp. Our passion is transforming brands, talents, and properties into entities that resonate — powerful, soulful, and memorable. Our service offerings are distinctive, setting us apart from the rest. Whether you’re an emerging talent looking for a collaborative partner or someone in need of strategic brand positioning or even someone dreaming of a chic interior makeover, our diverse range of services cater to varied needs.

Management

Partnering with personal brands and creative talents, guiding their brand journey, orchestrating creative projects, and leading PR endeavors, with a hands-on approach to administrative tasks.

Brand building & Concept identity

Crafting a unique brand identity through strategic positioning, memorable logo design, compelling content creation, dynamic social media management, and impactful PR initiatives.

Content, Communication & Concept Development

Crafting targeted communication strategies for diverse audiences, honing the right tone of voice, driving innovative concept development, and hands-on content creation across platforms.

Interior Design services

Delivering interior design from concept to completion for residential, commercial, and holiday spaces, including layout planning, mood boards, decor shopping, and expert styling.

Discover SoYou by GHWerp:

At the heart of SoYou by GHWerp is Gjyri Helen Werp, an acclaimed editor and communicator from the Norwegian media landscape. With her hands firmly on the pulse of fashion, home décor, health, and travel, she is positioned to provide interior design services in cooperation with HAS Architects. With a combination of visionary foresight and hands-on execution, Gjyri Helen has consistently driven growth, nurtured talent, ushered in top-tier lifestyle magazines and digital platforms.

soyou Services

Partnering collaboratively with talents and artists.
Offering consultancy to elevate and shape brands.
Handling administrative facets: from sales to agreement negotiations.
Producing content and managing creative endeavors as needed.
Spearheading PR, communication, and media outreach.

Crafting brand strategies emphasizing positioning and differentiation.
Designing logos and establishing a compelling visual identity.
Creating standout content to engage audiences.
Managing social media presence effectively.
Leading the charge in PR and media engagements.

Strategizing content and laying out comprehensive plans.
Producing captivating content across diverse platforms.
Brainstorming and birthing fresh concepts.
Overseeing content management for consistent quality.
Crafting and curating magazines that resonate.

Interior consultancy and planning: from residential spaces to holiday homes and commercial settings.
Planning space layouts and style blueprints.
Developing concepts and creating evocative mood boards.
Offering personalized shopping services for decor.
Styling spaces to perfection.

Clients and Employers feedback

Werp har gjennom flere år holdt inspirerende, og kunnskapsrike forelesninger om Merkevarebygging for studenter i Produktdesign ved Oslo Met. Med sin dype innsikt i merkevare- og kommunikasjonsfaget, evner hun å fange studentenes interesse. Hennes levende formidlingsevne skaper alltid stor begeistring, engasjement og inspirerte studenter.

Som leder har Gjyri tatt et aktivt ansvar med kulturbyggene tiltak og jobbet for mer samarbeid på tvers av våre avdelinger. Hun har sterk kommersiell forståelse og evner å omsette strategi til konkrete tiltak for å oppnå solide resultater.

Gjyri Helén Werp er en flink og fargerik foredragsholder som også egner seg godt som konferansier og programleder. Gjyri har lang erfaring som redaktør og leder i mediebransjen, noe som gjør hennes erfaring rik og hennes nedslagsfelt bredt. Hun bruker mye tid på å forberede seg, og er lett å samarbeide med.

Gjyri har en ekstraordinær evne til å utvikle engasjerte team. Hun har en sterk indre motivasjon for å nå mål, er ambisiøs og hardt arbeidende. Hun behersker kompliserte snuoperasjoner, strategiske prosesser, forstår godt det digitale området og lærer seg fryktløst ny teknologi.

Gjyri Helen er uten tvil den kvinnemagasinryedaktøren i Norge som har skapt mest aktivitet rundt en merkevare. Dette har blitt kopiert og lagt merke til i både inn-og utland. På grunn av sine evner innenfor innovasjon og nytenkning, har Werp blitt trukket inn i mange omfattende prosjekter i Aller-konsernet.

Gjyri Helén Werp er inspirerende, åpen, og ikke redd for å være sårbar og by på seg selv. Gjyri Helén gjorde en formidabel jobb hos oss med å formidle sin kunnskap og erfaringer, og vi ønsker henne velkommen tilbake til oss i fremtiden.

Best i Tekst er en fagkonferanse om nettsidetekster. Gjyri holdt et glimrende foredrag om tekst og merkevarebygging på årets konferanse. Eller som hun døpte det om til på scenen: «Kunsten å forføre. Om flørting, hjertebank og varig kjærlighet.» Jepp, hun flørtet og publikum lot seg forføre – som jo var en demonstrasjon av sannheten i budskapet. Bra jobbet!

En strategisk merkevarebygger med konkurranseinnstinkt og klare mål. Uredd og kreativ. Betydelig energi og gjennomføringsevne. Enkel å samarbeide med. Tett på trender. Legger lista høyt for seg selv og folkene rundt seg.